You might be surprised...

Effective because karting is an exciting, family-oriented, grassroots form of motorsports. The people attracted to karting make up the three most desired demographic groups.

Effective because of all the racing teams out there, Conlin SpeedSports, with its competitive young women prominently on the team, is still just that little bit unique. We draw attention by just being there.

Effective because Conlin SpeedSports knows that it's not just about getting your company's name under the checkered flag first. It's about getting your message in front of prospects at the track as well as away from it. And Conlin SpeedSports is willing to go further to make that happen than any other sports team vying for your advertising dollar.

Effective because karting is relatively inexpensive, allowing a low entry level for new sponsors as well as the biggest bang for the buck for veteran sponsors.

What is karting?

Karting is grassroots motor racing at its best. It is where racing hopefuls start their careers. Stars like Jeff Gordon, Michael Andretti and Al Unser, Jr., have started there. The simplicity of the design rewards attention to preparation and smooth but aggressive driving. Aspiring racers can start competing as young as age 8 while Senior classes accommodate those who refuse to get old. Family teams make up the majority of the participants at a typical karting event.

Classes based on Briggs & Stratton four-cycle engines and Yamaha two-cycle engine are most popular and speeds of 50 to 100 mph are common. Racing tires, modified racing engines, racing fuel are all essentials. Miniature road courses designed specifically for karting are scattered all across the United States.

And as you may know, motorsports is the fastest growing sport in the United States. The same demographics that make auto racing such an appealing market for Fortune 500 companies are found in karting too. Generally, 30 to 45 year olds involved in the sport with their kids, twentysomethings looking for big thrills on a small budgets and the 13 to 16 year olds dreaming of someday being Indy 500 winners.

What's so special about Conlin SpeedSports?

In racing, teams made up of woman are, unfortunately, still rare. But while the intelligent young ladies that make up most of Conlin SpeedSports may still be a novelty, they're certainly not there only for appearance. Each has an important role on the team and contribute heavily to the commitment Conlin SpeedSports has towards success.

That commitment extends beyond the racetrack. Our entire team approaches sponsor representation with the same dedication as we do to winning races. On and off the track your image is a primary focus and it shows in the attitude and appearance of our team members and equipment. Prospects that are intrigued by our team will be greeted enthusiastically and will soon learn that our team members are not only authorities on their sport but also your products and services.

What makes Conlin SpeedSports a better option?

We know putting your name and logo in front of the same 200 - 300 people weekend after weekend will not provide the exposure you need. Even the prestigious street races boasting thousands of spectators can only be part of the formula for a successful motorsports marketing campaign.

For those reasons we make ourselves available for your special events. Trade shows, company outings, grand openings, community festivals, civic events, parades, car shows - any event that our unique band of racers can add excitement to is an opportunity to use us. And in those events your company image will be associated with bright, competitive people, in a sport that's distinctive and stimulating.

Visitors will find your logo or message boldly displayed on the kart. We'll talk to them about karting, racing in general as well as your company and it's services. We'll be happy to wear apparel you provide sporting your logo or message. When possible we will bring along video tapes of our races to entertain passers by. We'll be happy to have children sit in the kart for a few minutes. We'll even snap a souvenir Polaroid of him or her behind the wheel if you'd like.

And we guaranty professionalism. We'll be on time, set up and ready to greet your prospects and represent your company, with the team and equipment properly presented for any event we've agreed to appear at. And if you're not satisfied for any reason, we'll refund your fee.

In short, we can be your traveling road show. We just need to get your go ahead.

Why is karting a better deal?

Although karting demands all the same disciplines of preparation, set up and driving as racing cars, everything is in miniature. The karts are small and light, the engines have only one cylinder, the racing tires are tiny, the tracks are built to scale. Consequently, the budget demands are modest compared to that of auto racing. That means a lower investment for our sponsors while still receiving the exposure on the order of a full sized motorsports marketing program.

The opportunities:

For 2003, we hope to attract a main sponsor who's logo or message will be a permanent, prominent fixture on our kart, transport equipment, apparel, support equipment and website all season long. We would expect our main sponsor to use us several times throughout the year for high exposure events like parades, trade shows, open houses, etc. Also, the name and logo of our main sponsor would be used prominently in all press releases and public relations materials.

We also hope to find many associate sponsors which will employ us specifically for their special event. Open house, grand opening or even just a meet and greet a day or two before a race that is local to them. At a fraction of the cost of being a major sponsor, our associate sponsors would enjoy the same level of professionalism in presentation (full nose or both full sides) and exposure but focused around a single race or event rather than the entire season. And for that single event, the associate sponsor would appear to have a status equal to that of our main sponsor.

Let's talk

To learn more about our marketing ideas or to discuss the ideas you have, drop us an e-mail or call 614-354-3016. You'll find us eager, enthusiastic and easy to work with. We'll be happy to sit down with you to blend our visions of how to promote your company through this exciting medium.

© Copyright 2003 Conlin SpeedSports. All rights reserved.